Engineering scalable OTT platforms, AI personalisation, DRM security, and rights management software for the global Media & Entertainment industry.
From OTT platforms and gaming engines to AI-driven content personalisation and digital rights management, ELIVTECH engineers the software infrastructure that lets media and entertainment businesses create faster, distribute smarter, and protect their intellectual property at global scale.
Industry snapshotGlobal M&E Market Revenue Growth (USD Trillion, 2020-2029)
Global entertainment and media revenues will hit US$3.5 trillion by 2029, driven by advertising, live events, and video games.— PwC Global Entertainment & Media Outlook, 2025Challenges
Audiences span linear TV, SVOD, AVOD, FAST channels, and social platforms simultaneously. Maintaining consistent quality and metadata across every endpoint is operationally complex and error-prone without unified pipeline tooling.
AI-powered deepfakes, synthetic piracy tools, and stream-ripping bots continue to erode subscription and licensing revenue. Effective DRM, watermarking, and real-time threat detection are now non-negotiable.
Subscriber churn is accelerating as consumers juggle multiple subscriptions. Personalisation, contextual recommendations, and engagement loops powered by ML are required to sustain retention and lifetime value.
High-demand live events — sports finals, concerts, award shows — require elastic, low-latency CDN architectures that can handle traffic spikes of 10x-100x baseline without buffering or outages.
Managing licences across territories, formats, windows, and sub-licensees is a data problem at scale. Manual workflows lead to compliance gaps, royalty errors, and costly legal disputes.
The AI in M&E market will grow from $19.78 billion (2024) to $123.46 billion by 2033, yet many studios face costly infrastructure upgrades, fragmented data estates, and unclear ethical frameworks that slow adoption.
ELIVTECH delivers end-to-end software engineering across the full content lifecycle — from production tooling to viewer-facing streaming apps — backed by cloud-native architecture and AI-augmented intelligence.
We build scalable, multi-tenant streaming platforms supporting VOD, live, and FAST delivery with adaptive bitrate (ABR) encoding, multi-CDN routing, offline playback, and white-label apps for iOS, Android, web, and connected TV.
Our recommendation engines analyse viewing behaviour, search patterns, and engagement signals to surface relevant content. Real-time dashboards give product and content teams instant clarity on title performance, churn risk, and ARPU drivers.
We integrate multi-DRM systems (Widevine, FairPlay, PlayReady), forensic watermarking, AES-128/256 encryption, and AI-based piracy detection to protect content across every distribution window and device type.
Our MAM/DAM platforms centralise asset ingestion, versioning, proxy editing, and transcoding. Integration with Adobe Premiere, Avid, and DaVinci Resolve keeps creative teams in their preferred tools while ops teams gain full visibility.
From backend matchmaking and leaderboard services to in-game economy APIs and anti-cheat systems, ELIVTECH delivers the infrastructure for high-performance multiplayer games. We also build immersive AR/VR applications for brand activations and virtual events.
We engineer subscription billing engines, dynamic ad-insertion (SSAI/CSAI) pipelines, pay-per-view gating, and royalty calculation systems that automate licence compliance across territorial windows and revenue-share models.
From the moment a file is ingested to the instant a viewer presses play, ELIVTECH engineers each stage to be fast, protected, and measurable:
Content lifecycle — ingest to secured playback
ELIVTECH-built platforms are architected to satisfy the key regulatory and technical standards governing content protection, data privacy, and accessibility in the M&E sector.
| Standard / Regulation | Scope | ELIVTECH Alignment |
|---|---|---|
| DMCA (Digital Millennium Copyright Act) | US copyright protection for digital content; prohibits circumvention of DRM | ✓ Multi-DRM integration, takedown workflow APIs |
| GDPR (General Data Protection Regulation) | EU data privacy for audience profiling, analytics, and recommendation systems | ✓ Consent management, data minimisation, right-to-erasure pipelines |
| EU Digital Services Act (DSA) | Platform accountability for content moderation and user data handling in EU | ✓ Audit-ready logging, transparency reporting modules |
| EU Copyright Directive | Consistent copyright enforcement and fair creator remuneration across EU | ✓ Rights metadata tracking, automated royalty calculation |
| Widevine / FairPlay / PlayReady | Industry-standard DRM systems required by major studios for premium content | ✓ Certified multi-DRM licence server integration |
| WCAG 2.1 AA | Web accessibility guidelines for streaming interfaces and media players | ✓ Accessible player UI, closed-caption pipeline, ARIA roles |
| ISO/IEC 23009 (MPEG-DASH) | Adaptive bitrate streaming standard for interoperable video delivery | ✓ DASH & HLS manifest generation, ABR ladder optimisation |
| CCPA (California Consumer Privacy Act) | Consumer data rights for US audiences including opt-out of data sale | ✓ Privacy preference centre, data subject request automation |
ELIVTECH follows a structured, phased approach to modernise M&E technology stacks — minimising disruption to live operations while accelerating time-to-value.
We map the existing content supply chain, evaluate CDN performance, assess DRM coverage gaps, and analyse audience data pipelines. Output: a prioritised modernisation blueprint aligned to business objectives.
Build or refactor the streaming origin, transcode pipeline, and metadata layer. Implement multi-DRM, adaptive bitrate packaging, and the initial recommendation data model. Establish CI/CD pipelines for rapid iteration.
Train and deploy content recommendation models; integrate real-time event streams for watch-history signals. Launch A/B testing framework for editorial and algorithmic content placement strategies.
Deploy subscription billing, dynamic ad insertion, and rights-management modules. Automate royalty reporting and territorial licence enforcement, with audit trails satisfying DMCA and EU Copyright Directive requirements.
Continuous performance tuning, security audits, and feature velocity. Expand into AR/VR interactive experiences, generative AI for content discovery, and live sports or event delivery at global scale.
AI tools are reducing post-production costs by automating dubbing, subtitle generation, background synthesis, and script development — compressing timelines from weeks to days while enabling hyper-localisation at scale.
AR applications are projected to surpass 1.73 billion global users in 2025. Virtual production stages, volumetric capture, and spatial audio are redefining how stories are told and experienced across film, gaming, and live events.
The global video game market reached approximately $299 billion in 2024, with Asia-Pacific commanding over 49% of share — driven by mobile esports, cloud gaming subscriptions, and live-service game models.
Free Ad-Supported Streaming TV (FAST) channels are capturing cord-cutters priced out of multiple SVOD subscriptions. Programmatic ad insertion and contextual targeting are driving revenue without paywalls.
Beyond the codecs and licence servers, partnering with ELIVTECH delivers four outcomes any media leader can measure:
Smart recommendations and a smooth cross-device experience keep audiences watching longer and cancelling less — protecting the subscription revenue you already worked to win.
Studio-grade DRM, watermarking, and piracy detection defend the intellectual property your business is built on — so leaks and stream-ripping stop draining your revenue.
Elastic streaming infrastructure absorbs a hundred-fold spike for the season finale or the title fight, so your biggest audiences get flawless playback instead of a spinning wheel.
Subscription, ad-supported, pay-per-view, and licensing revenue all run through one platform — opening new income streams while automated royalty tracking keeps every deal accurate.
Partner with ELIVTECH to modernize, automate, and scale with confidence.
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